Post by brittany75 on Feb 23, 2024 3:52:50 GMT -6
They don't write less and less "tiramisu recipe" and write more and more sentences like "how to prepare tiramisu". So Google is looking less at the meaning of each keyword in your query and more at the meaning of the entire query. The name Hummingbird in Italian means hummingbird and was chosen because this bird has characteristics that make it "precise and fast" as the algorithm must be in providing accurate results. Why did Google change the algorithm? With so many changes taking place, marketers are also starting to understand the importance of thinking about their target audience in terms of individuals, people with different backgrounds rather than as one number among many others. Google has identified the need to update their algorithm to better meet these marketing needs.
Understanding what topics your users are canada b2c email list interested in is essential to determining every step you take in your marketing decisions. In this way you will be able to act in an increasingly aware way of the different ways in which you reach these people and through your contents help them in solving their problems or needs. Does this mean keyword research isn't that important anymore? No. Keyword research is still important because it is still a fundamental starting point that directs us to the topics that users are searching for. However, our job after acquiring this information is to take it one step further. As? Simply by producing the most interesting, useful and engaging content on a clean, well-designed page (always keeping in mind to use the appropriate keywords).
Therefore, the idea is not to look at keywords as separate from user engagement across creative media and content. Instead, the focus should be on how you can best leverage your target keywords, so that users can have a useful experience. This in turn provides better results for synonyms too, because although synonyms have always been used by Google, Hummingbird is now able to give these synonyms meaning based on the context in which they are used. In other words, Hummingbird is able to understand the intent behind each person's search and, therefore, Google is able to return results even with synonyms, used in the same context, therefore relevant. This type of search is called semantic search.
Understanding what topics your users are canada b2c email list interested in is essential to determining every step you take in your marketing decisions. In this way you will be able to act in an increasingly aware way of the different ways in which you reach these people and through your contents help them in solving their problems or needs. Does this mean keyword research isn't that important anymore? No. Keyword research is still important because it is still a fundamental starting point that directs us to the topics that users are searching for. However, our job after acquiring this information is to take it one step further. As? Simply by producing the most interesting, useful and engaging content on a clean, well-designed page (always keeping in mind to use the appropriate keywords).
Therefore, the idea is not to look at keywords as separate from user engagement across creative media and content. Instead, the focus should be on how you can best leverage your target keywords, so that users can have a useful experience. This in turn provides better results for synonyms too, because although synonyms have always been used by Google, Hummingbird is now able to give these synonyms meaning based on the context in which they are used. In other words, Hummingbird is able to understand the intent behind each person's search and, therefore, Google is able to return results even with synonyms, used in the same context, therefore relevant. This type of search is called semantic search.